With Nicolas Bordas
Artificial Intelligence is the most transformative technological revolution for companies and brands since the Internet. From the acceleration of all content design and production processes, to real-time campaign optimization and new forms of customer relations, generative AI is profoundly transforming marketing and communications. But generative AI, like the Internet, doesn't change everything: from strategy to creativity to customer relations, human intelligence continues to make the difference. What can and should be delegated (or not delegated) to generative AI?
