With Aleksandra Bogdanovic-Guillon, Yann Roche, Catherine Picart, Nicolas Fournier
In the Tech sector, new technologies are booming, innovation is constantly accelerating and companies are raising record amounts of capital. Researchers, SMEs and large companies have a number of levers at their disposal, including communication, to help them grow and recruit. But this discipline is neither within everyone's reach, nor always attractive. So is the Tech&Com combo a choice made for better or worse? And to what end? When and how can communication be used to drive Tech? We explore the difficulties and the scope of the tech & com alchemy.
