Eco-design: from product to business model, everything's changing
With Celia AMPHOUX, Philippe Deygas, Emmanuelle Ertel, Benoit Jeulin, Caroline Laubertie, Samuel Bauchet
There's a lot of talk about eco-design in design offices, but it's a cross-cutting concept. The eco-design of a product goes beyond the rationalization of resources used or the management of a product's end-of-life; it impacts a company's economic model. It's also about selling products that last, or marketing a service rather than a machine, and this has a direct impact on a company's economic equilibrium. So, how do you think about eco-design across the board?
